Fictional assignment

New Balance campaign

New Balance is a brand that stands for sustainability. In this campaign I want to emphasize this aspect of the brand even more. The campaign is aimed at our somewhat younger target group, high school students. Especially young people who are creative and want to express themselves and find a new way to do this.

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New Balance already has a special sustainable shoe collection. These shoes are produced in the U.S.A & UK. Furthermore, a part of these shoes is made by hand. This collection is being expanded in this new campaign. New Balance therefore comes with a new lifestyle collection. Products such as bags that are made entirely from old shoes. Anyone can now hand in the old shoes, no matter who or what shoe, to New Balance. These are then largely processed by hand into a new lifestyle product. These are sold in the store again. This way you get a very unique product.

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Why are we doing this? New Balance considers the environment and sustainability very important. The clothing industry is nr. 1 industry of the most polluting industries in the world. Together with you we try to reduce this. So that we create a better environment for ourselves and others.